NEW YORK -- Johnson & Johnson, Former MediaVest Exec Adam Gerber and Yahoo!'s Wenda Harris Millard Honored with IAB Achievement Awards

The Interactive Advertising Bureau (IAB) and Adweek Magazines last night concluded the MIXX Conference and Expo with the first-ever MIXX Awards to honor exceptional Interactive advertising and marketing (www.mixx-awards.com/gallery). Comedian Richard Jeni emceed the multimedia extravaganza, which was attended by senior executives from leading agencies, advertisers and publishers.

"Given the dynamics of online media, advertisers' success is contingent upon both creativity and effectiveness," said Greg Stuart, president and CEO of the IAB. "We created the MIXX Awards to build an authoritative body of incredible work reflecting those principles - work that truly represents benchmarks of excellence, today and in the future."

The Gala's ultimate honor, Best In Show, went to McKinney for its "Art of the H3ist" campaign. McKinney was a powerful contender in numerous categories, taking home the coveted Gold MIXX Award in both Product Launch and Online Integration, and Silver for Word of Mouth and Viral Marketing.

"We are proud that Audi's Art of the H3ist has been recognized for both its creativity and its effectiveness in the market place," said McKinney president and CEO Brad Brinegar. "Winning Best of Show at the MIXX Awards for The Art of the H3ist is further proof that Audi is truly the 'Never Follow' brand. We are excited and look forward to participating in the MIXX Awards and Conference again next year."

The MIXX Awards was judged by an independent panel of some of the world's most esteemed brand marketers who have direct control and influence over some of the largest advertising budgets. It is the only competition to evaluate all critical components of the Interactive marketing mix, including strategy, creative, execution and results.

MIXX Award Winners:

Best in Show

--McKinney for Audi of America, "Art of the H3ist"

Brand Awareness & Positioning

--Gold: OgilvyOne for IBM, "U.S. Open On Demand"

--Silver: OgilvyOne for IBM, "Help Desk"

--Bronze: Media Contacts/Arnold Worldwide for Tyson Food, "Tyson Online Media"

Product Launch

--Gold: McKinney for Audi of America, "Art of the H3ist"

--Silver: Freestyle Interactive for Electronic Arts/GAMES, "The Sims 2"