Entertainment Editors

PORTLAND, Ore.--(ENTERTAINMENT WIRE)--July 24, 2001

Note to editors: To view or download a line chart

of the MeasureCast Internet Radio Index,

click over to www.measurecast.com.

MeasureCast, Inc., the first company to provide on-line radio broadcasters with next-day audience size and demographics reports, today announced that total time spent listening (TTSL) to Internet radio stations measured by MeasureCast during the week of July 16-22 was down slightly compared to the previous week, causing the weekly MeasureCast Internet Radio Index(TM) to drop five percent from 198 to 189.

Nevertheless, 11 of the MeasureCast Top 25(TM) stations streamed more hours of radio entertainment than they did the previous week. Significant increases in TTSL were enjoyed by Virgin Radio (up 23%) and ESPN Radio (up 16%). Sixteen of the top 25 stations experienced an increase in estimated audience size, or CUME. And 17 of the top 25 on-line broadcasters were Internet-only broadcasters -- one more than the previous week. MEDIAmazing.com finished another week as the number one on-line radio and Internet-only broadcaster, while United Kingdom-based Virgin Radio was the leading terrestrial station broadcasting over the Internet.