Ford and Lincoln Mercury will begin offering Sirius as a factory-installed option this summer. Ford is targeting the Sirius factory-installed option for up to 21 vehicle lines. Ford expects to generate up to one million Sirius subscribers over the 2006 and 2007 model year periods.
Each Ford and Lincoln Mercury vehicle sold with factory-equipped Sirius will include a six-month or longer subscription. Starting with the 2006 model year, Ford plans to offer factory-installed Sirius on the following vehicle lines: Ford F-150; Ford Explorer; Lincoln Mark LT; Mercury Mountaineer.
Ford and Lincoln Mercury are targeting up to 17 additional vehicle lines for the Sirius factory-installed option during the 2006 and 2007 calendar year period. In total, about 80 percent of all Ford and Lincoln Mercury vehicles will have Sirius as a factory-installed option.
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